PHAB stands for Phuket Hotels Association Benefit — the annual fundraising initiative organized by the Phuket Hotels Association.
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PHAB comprises a silent online auction (the "Absolutely Fabulous Online Travel Sale") where participants bid on travel prizes and experiences, and a charity gala dinner with live entertainment, food and drinks for which tickets are sold.
All proceeds go towards funding hospitality scholarships and internships exclusively for talented young Phuket residents who would otherwise be unable to afford their education. To date, the association has successfully sponsored over 30 students studying hospitality and tourism in Phuket.
Prizes have included spectacular five-star hotel stays and exciting experiences in destinations such as Dubai, Sydney, the Maldives, Bangkok, Chiang Mai, Krabi and Koh Samui, as well as activities like yacht charters, golf, tennis, surfing classes and gym memberships.
The charity gala dinner will be held in the Courtyard by Marriott Phuket Town. The Courtyard blends traditional Thai arts and crafts with contemporary design. The hotel reflects the Sino-colonial charm of its surroundings and is full of activity, architecture, culture, and diversity. Just a short walk from Phuket's colourful Sino-Portuguese buildings, bustling markets, and street art, it's the perfect blend of elegant and vibrant setting for this special evening.
The Phuket Hotels Association is a nonprofit organisation focused on promoting a positive image of Phuket and giving back to its local community.