PHAB stands for Phuket Hotels Association Benefit — the annual fundraising initiative organized by the Phuket Hotels Association.
Saturday, May 16 2026
Building Futures together for Infinity
A Fabulous Cause for Celebration
Phuket’s luxury hotels host millions of guests from around the world each year. Now they’re opening their doors to empower local students to shape the hospitality industry’s future.
DINE, DRINK and DANCE Make a Difference

Absolutely Fabulous Online Travel Sale

























Relive the Momentum
Last year’s event brought together energy, creativity, and a community driven to connect and support. From powerful spontaneous conversations to standout performances, every scene captured the spirit of what makes PHAB special. This highlight reel revisits the momentum we built together—and sets the tone for an even bigger, bolder experience this year.
A FABULOUS Cause
Through this special fundraising event, the Phuket Hotels Association aims to finance 20 hospitality scholarships and traineeships, exclusively for the benefit of Phuket residents. This will not only enable us to give back to the communities in which we live and work, but also provide higher education for those who would have otherwise been denied it.

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PHAB comprises a silent online auction (the "Absolutely Fabulous Online Travel Sale") where participants bid on travel prizes and experiences, and a charity gala dinner with live entertainment, food and drinks for which tickets are sold.
All proceeds go towards funding hospitality scholarships and internships exclusively for talented young Phuket residents who would otherwise be unable to afford their education. To date, the association has successfully sponsored over 30 students studying hospitality and tourism in Phuket.
Prizes have included spectacular five-star hotel stays and exciting experiences in destinations such as Dubai, Sydney, the Maldives, Bangkok, Chiang Mai, Krabi and Koh Samui, as well as activities like yacht charters, golf, tennis, surfing classes and gym memberships.
The charity gala dinner will be held in the Courtyard by Marriott Phuket Town. The Courtyard blends traditional Thai arts and crafts with contemporary design. The hotel reflects the Sino-colonial charm of its surroundings and is full of activity, architecture, culture, and diversity. Just a short walk from Phuket's colourful Sino-Portuguese buildings, bustling markets, and street art, it's the perfect blend of elegant and vibrant setting for this special evening.
The Phuket Hotels Association is a nonprofit organisation focused on promoting a positive image of Phuket and giving back to its local community.